As the gaps in intelligence, range, and performance narrow across brands, CMF is carrying more weight in how products express themselves. The Techic CMF Center has systematically scanned the color, material, and finish strategies of China's leading and emerging NEV models — documenting the specific shifts taking place as of H1 2026.
随着智能化、续航与性能的品牌差距趋于收窄，CMF 在产品表达中的权重正在上升。科美CMF中心研究团队系统扫描了中国主流及新兴新能源车型的色彩、材料与工艺策略，记录截至2026年上半年，正在发生哪些具体的变化。
Rather than a trend moodboard, the report reads production-facing CMF decisions as signals of brand positioning, material strategy, and consumer expectation in China’s NEV market.
不同于趋势情绪板式的灵感罗列，本报告从量产导向的 CMF 决策出发，观察其背后所反映的品牌定位、材料策略与中国新能源汽车消费者期待的变化。
Who this is for
This report is prepared for teams following CMF trends and brand differentiation in China's new energy vehicle market.
这份报告为关注中国新能源汽车CMF趋势与品牌差异化的团队而准备。
CMF designers · CMF设计师
Brand design teams · 品牌设计团队
Product planners · 产品规划部门
Tier-1 suppliers · 一级供应商
Material R&D · 材料研发机构
What you'll take away
01
A clear account of what is happening in China's NEV CMF landscape as of H1 2026 — and a basis for identifying shared trends alongside emerging opportunities for differentiation.
清晰呈现截至2026年上半年，中国新能源汽车CMF正在发生什么；并帮助你识别当下的共性趋势与面向未来的差异化机会。
02
Insight into structural shifts across perceived luxury, emotional value, and material localization. These signals offer a reference point for brands considering the China market — identifying which default assumptions in CMF decision-making may need to be reconsidered.
值得关注的结构性变化洞察，涵盖感知豪华感、情绪价值与材料本土化。这些信号为有意进入中国市场的品牌提供参照：在CMF决策上，哪些惯性假设需要被重新审视。
03
Beyond color and conceptual design, this report offers a grounded reading of material and process engineering — how surface treatments, substrate innovations, and finish integration are being advanced in production vehicles, and what this means for cost, scalability, and perceived quality.
不只停留于色彩与概念化设计，本报告提供工艺与材料工程的落地解读：涂装工艺、基材创新与表面处理如何在量产车型中实现突破，以及这对成本、规模化与感知品质意味着什么。
04
Observations precise and substantiated enough to carry into team discussions, client briefs, or supplier negotiations.
可以直接带入对话的洞察。足够具体、有据可查，适用于团队讨论、客户提案或供应商沟通。
To access a report sample · 获取报告样本
techic@techic.net · +86 156 0225 9232