On 11th December, the "Car Design China 2023" hosted by Gasgoo came to a successful conclusion.

With the theme of "Independent - Evolutionary - Breakthrough", this conference focuses on future automotive design trends, digital design tools, 3D engines, automotive styling design, interior and exterior CMF design, etc. It attracts design leaders from the design service side and the scenario side of automotive enterprises to explore China's automotive design trends in the era of intelligence.

At this conference, TECHIC CMF R&D Center, as a representative of the CMF design industry, was invited to attend and deliver a keynote speech on "Multi perception Automotive CMF Design - Synesthetic Resonance 2.0".

At the conference, Mr. Gao Maoshen, CEO of TECHIC, together with Mr. Nicola Butti, a design expert from TECHIC, shared their experience with classic cases focusing on the visual composition of colors, patterns, materials, and lighting; experiencing the tactile senses of reality, technology, surprise, and innovation; using sound to evoke emotional resonance; and using scent to create a brand ambiance.

Mr. Gao Maoshen, CEO of TECHIC, mentioned in his speech, "When a brand can touch the consumer's senses and create exclusive memories, this unique sensory experience can become a bond between the consumer and the brand, leading to a long-lasting relationship, this is what we call 'Synesthetic Resonance'. " He emphasized the importance of organically combining the sensory elements of sight, sound, smell, and touch to produce more intense and in-depth experiential effects.

The philosophy and practice of TECHIC received widespread attention and high praise at the conference. Conference attendees expressed that TECHIC not only provided them with a deeper understanding of future trends in automotive CMF design but also showcased the tremendous potential and vast prospects of China's automotive CMF design industry.

As the first CMF R&D center to provide whole process service in China, TECHIC has always been committed to automotive CMF design and sustainable CMF material development. At the conference, the strategic partnership between TECHIC and the Automotive Research Center Niedersachsen(NFF) was also highlighted. With its global design and R&D capabilities, TECHIC is committed to building an innovative automotive CMF design and R&D center for shaping the 'The Future of Sustainable Development for Human Mobility'.

We expect that in the future, TECHIC will continue to grow and contribute to the sustained progress and development of China's automotive CMF design industry.